Cookie Policy
Cookie Policy for Formidably public sites.
Last updated: 15 May 2026 Effective date: 15 May 2026
This policy applies to: formidably.com, formidably.life, and formidably.mobile.
Formidably, Formidably Life, and Formidably Mobile are trading names of Formidably Ltd, a company registered in England and Wales under company number 15228227. Our registered address is Unit A Crescent Trade Park, Redditch B98 9DZ.
1. What Are Cookies
Cookies are small text files placed on your device by a website. They are widely used to make websites work, improve performance, and provide reporting information. We also use similar technologies such as pixel tags and browser storage where noted.
2. How We Use Cookies
We use cookies in three categories: strictly necessary, analytics, and marketing. The consent banner on each of our sites lets you accept all, reject all non-essential cookies, or manage your choices by category. You can change your preference at any time using the cookie settings link in the footer of any page.
We use Google Tag Manager (GTM) to deploy tracking tags. GTM itself only loads after you consent to at least one non-essential category. Google Consent Mode v2 is configured with all signals denied by default; signals are only updated to granted after you give the relevant consent.
3. Cookie Categories
3.1 Strictly Necessary
These cookies are required for the website to function. They cannot be disabled.
3.2 Analytics
These cookies help us understand how visitors use our sites. They are only set if you consent to the analytics category.
3.3 Marketing
These cookies support retargeting and advertising measurement. They are only set if you consent to the marketing category. The Meta Pixel and Pinterest Tag will not fire without marketing consent.
4. Cookie Table
| Cookie | Provider | Category | Purpose | Retention |
|---|---|---|---|---|
| formidably_cookie_consent | Formidably | Necessary | Stores your cookie consent preference so we do not ask again on return visits. | 1 year |
| formidably_cookie_consent_v1 local storage | Formidably | Necessary | Stores the same cookie consent preference in browser storage for reliability. | 1 year |
| sb-[ref]-auth-token | Formidably / Supabase | Necessary | Maintains your authenticated session. Required to stay logged in. | Session |
| _ga | Google Analytics 4 | Analytics | Distinguishes unique users. Used to calculate visit and session counts. | 2 years |
| _ga_[ID] | Google Analytics 4 | Analytics | Persists session state for GA4 measurement. | 2 years |
| _gid | Google Analytics 4 | Analytics | Distinguishes users over a 24-hour period. | 24 hours |
| _gat | Google Analytics 4 | Analytics | Throttles request rate to Google servers. | 1 minute |
| _fbp | Meta (Facebook/Instagram) | Marketing | Used by Meta Pixel to identify browsers for advertising measurement and retargeting. | 90 days |
| _fbc | Meta (Facebook/Instagram) | Marketing | Stores the last click attribution for Meta advertising. Set when visiting from a Meta ad. | 90 days |
| _pinterest_ct_ua | Marketing | Used by Pinterest Tag for conversion tracking and retargeting. | 1 year | |
| _pinterest_sess | Marketing | Pinterest session identification for ad measurement. | Session / 1 year | |
| _pin_unauth | Marketing | Pinterest tracking for non-logged-in users for ad measurement. | 1 year |
5. Managing Your Choices
You can manage cookies in the following ways:
- Cookie banner: use the banner on first visit, or reopen it via "Cookie settings" in the footer of any page.
- Browser settings: most browsers let you block or delete cookies. Note that blocking strictly necessary cookies will prevent login from working.
- Google Analytics opt-out: install the browser add-on at tools.google.com/dlpage/gaoptout.
- Meta ad preferences: manage at facebook.com/settings and instagram.com/accounts/privacy_and_security.
- Pinterest ad preferences: manage at pinterest.com/settings/privacy.
- Your Online Choices: optout.aboutads.info lets you opt out of interest-based advertising from multiple networks.
6. Changes to This Policy
We will update this policy when we add or remove cookies. The date at the top of the page shows the last update. Material changes will be notified via the cookie banner.
7. Contact
Formidably Ltd
Contact: contact form
ICO registration: ZB685467
Registered in England and Wales. Governing law: England and Wales.